Visual Identity
I developed this style guide for ManPartsGrooming, which encompasses our logo design, logo mark, and detailed guidelines for usage, color schemes, imagery, typefaces, and icons.
Creating this guide has been a rewarding journey. I had the opportunity to work closely with my client, delving into his vision and goals. Understanding what he wanted to achieve and how we could effectively connect with the audience was key. I also explored the competitive landscape, which turned out to be a valuable learning experience—I didn’t even realize I was conducting a competitive analysis at the time!
While this project is still evolving, especially given the challenges posed by COVID-19, I’m proud to have been the sole creator of all the brand assets. I even started on the website, although the timeline faced some delays due to the pandemic.
This experience has been invaluable, allowing me to connect with my client and gain a deeper understanding of his product. Compiling everything into this comprehensive style guide has been a fulfilling endeavor, and I look forward to seeing where we take it from here.
